LAS VEGAS -- China's TCL revealed a range of new TVs utilizing quantum dot (QD) technology ahead of CES 2023, which kicked off on Thursday, putting the electronics company in competition with other big names such as Sony Group and Samsung Electronics.
TCL is a Chinese multinational electronics company headquartered in Huizhou, Guangdong Province. It is one of the largest television manufacturers in the world, and produces a wide range of televisions, including LCD, LED, and QLED models. TCL TVs are known for their high-quality picture, sleek designs, and affordable prices. They also offer a variety of features such as smart TV capabilities, 4K resolution, and support for high dynamic range (HDR) content. TCL TVs are widely available in China and other markets around the world, and have received positive reviews from consumers and experts alike.
QD is based on organic light-emitting diode (OLED) technology and is considered more advanced than liquid crystal displays (LCDs). The semiconductor particles luminate close to natural colors, offering enhanced brightness and color.
The company showcased the Q6, its newest model, which delivers high-definition color and 66% higher brightness compared to standard LCD TVs. Its high-end Q7 model has doubled its peak brightness from the company's QLED TV from last year.
Conventional TVs add color when light passes through filters, but QDs can easily produce rich colors because the particles themselves emit colors independently. QDs have the property of greatly diffusing light, allowing it to shine in all directions.
TCL said that both the Q6 and the Q7 have a function to optimize gaming. Scott Ramirez, TCL North America's Vice President for Product Marketing and Development, stressed that the TVs are "suitable for all applications, including movies, sports and games."
Global electronics companies are racing to stay ahead of the game. Sony and Samsung have also produced QD-type TVs.